Interbrand (and I) rebranded the world famous Sydney Opera House. The pressure was well and truly on. How could we possibly make a brand as iconic as the building?
We centred everything around the idea of Shifting Perspectives. It became a lens through which SOH could approach all kinds of content, and an invitation for its audience to not only take in the beautiful horizon on offer, but broaden their own.
Our Sydney Opera House rebrand was awarded gold and bronze Cannes Lions.
