ColourHide – the first provider of colourful stationery in Australia – was getting kind of dull. My brief was to revive the brand. To sharpen their position, reconnect them to their young audience, and help their classically colourful products stand out in a world FULL of colour.
The new brand celebrates not just colour, but colourful characters. We brought each product to life with its own name, voice and personality. Turns out sometimes you can judge a book by its cover.
