We often talk about ‘design for good’. But unless your clients are particularly progressive (or savvy), you might not get to walk your talk that often.
G’ AY MATE wasn’t due to a progressive client, but rather the passion of our studio to do the right thing. And it’s something we’re all pretty damn proud of.
You can see the full case study and video here: https://www.interbrand.com/au/work/g-ay-mate/
